Did you know that understand saree can be draped in over 100 different styles and various personalities like the Beatles and James Bond have been discovered putting on India's famous Nehru Jacket.
Let's begin with the beginning. When our friends and family abroad talked about missing out on Indian tv - the soaps, the dramas, the news, the hindi films-- it made sense for us, NDTV, as broadcasters, to extend our television channels' distribution across continents. The response was extremely favorable as individuals felt linked to India, in spite of the physical range. We questioned exactly what else individuals far from home missed ... and then it struck us. It was all the small things that make us Indian. Big red bindis, detailed embroideries, hand spun silks, complex cutwork, easy cottons and the secret of a perfectly draped saree.